That would mean Apple taking a 15-30% cut of any subscriptions sold via Spotify. That difference is presumably because if Spotify allowed podcasters to take subscriptions via its iOS app it would have to use Apple’s payment platform. Once signed up there, relevant premium content will become unlocked in the Spotify app. Whereas with the latter a payment button will sit right inside the Apple Podcasts app alongside the main programme, with Spotify podcasters will have to direct listeners to a subscriptions page on the Anchor platform.

That said, in terms of making it easier for listeners to sign up to a premium subscription, Spotify’s solution won’t be quite as slick as that being launched by Apple. Podcasters using Spotify’s podcast creation and distribution platform Anchor will be able to set up subscription options for their listeners, and the premium content generated for those subscribers will then become available via the main Spotify app. Spotify’s new podcast monetisation tools, first teased at its recent Stream On event, are similar. Each podcast maker will be able to set the price and decide what extras subscribers get access to, or – if they wish – they could put the whole podcast behind the paywall. To date, those podcasters that have sought to make money by charging for access to extra premium content have usually had to use separate platforms for their monetisation activity, such as Patreon.Īpple’s big revamp means that podcasters will be able to charge a subscription fee and make available paywalled content all within the Apple Podcasts app. Business News Digital Media Spotify unveils its podcast monetisation tools By Chris Cooke | Published on Wednesday 28 April 2021įollowing last week’s announcement from Apple that it will start allowing podcasters to sell subscriptions through its Podcasts app from next month, Spotify has unveiled similar monetisation tools for podcast makers.īoth companies hope that one way to dominate the ever-competitive podcasts market is to make it easier for podcasters to generate income around their content.

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